I love a good subject line. I also spend a ridiculous amount of time reading and responding to e-mail messages from authors, illustrators, photographers, agents, and colleagues. While I’m going to look at all my messages no matter what, a good subject line helps me in a few different ways:
- I can better prioritize
- I’m in the right frame of mind when I read the message because I already have a sense of what it’s about
- I can find the message again later if I need to refer back to something one of us said (sure, my e-mail program has a “search” function, but it’s far from perfect)
Let’s make up a hypothetical book called I Love Cake. Here are some subject lines related to the project.
I Love Cake/completed manuscript
I Love Cake/photo ideas
I Love Cake/revision timeline
I Love Cake/phone call to discuss revision
I Love Cake/cover design options
I Love Cake/comments on final proofs-DUE FRIDAY
I Love Cake/great review
I Love Cake/award news
All right, I think you get the idea. Does anyone else out there put way too much thought into e-mail subject lines? Anyone have any tips of their own to share? I’d love to hear them!