Thursday, July 16, 2015

Lightning Bolt Books and planning for the future

I've been working on a lot of series planning lately. That means I'm mostly focusing on 2016, even though publicly, we're just about to launch our F15 season.

One of the tricky projects I've been considering is what kinds of books to add to our long-running Lightning Bolt Books brand. Lightning Bolt can cover social studies, science, technology, health, and occasionally other topics as well. So we have a lot of conversations that go something like this:

Person A: Have we ever done aircraft books in Lightning Bolt? 
Person B: Yes. See the How Flight Works set. 

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Person A: Oh, right. Those were cool. Okay, how about endangered animals?
Person B: We already have those. That series is called Animals in Danger.

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Person A: Oh, yeah! Those had some really interesting and hard-to-find pictures. What do you think of a money/economics set?
Person B: Got it. That one includes a title that I say to myself at least once a week!

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Person A: Dinosaurs? Robots? Weather?
Person B: Got it, got it, and got it.

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Person A: I give up. There must be something we haven't covered! Plus, this is your job, not mine!
Person B: Very true. And there will be topics we haven't covered. We have brand new Lightning Bolt sets coming out in August (Digital citizenship! Adorable baby animals!), as well as some awesome new concepts in the works for S16 and F16. But drop me a line if there's anything you'd love to see in Lightning Bolt, or in any of our series, for that matter!

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