Tuesday, August 2, 2016

Reaching Readers Wherever They May Be

Special thanks to Kris Vetter for the following post!

Some of you may have seen my previous post about how print books and digital books are not at war. At the end of this post, I noted that Lerner’s entire Fall 2016 list will be available in print, pdf, epub, and mobi formats. This was actually a very exciting announcement for us!

Previously, Lerner had to pick and choose which titles to convert to different eBook formats because of the cost involved in converting print files to high quality digital files that will render well on all devices. But as eBook creation software improves and more devices ramp up their support of different eBook features, Lerner has been able to increase the number of eBook formats of each title. And this fall we finally hit our goal: Every single book this season is available in three eBook formats to best reach readers wherever they may be! 

Just as print and digital books reach different readers, so do different formats of digital books. Different formats have different pros and cons, such as fixed layout (consistent page numbers when reading in large group settings, regardless of device) versus reflowable text (ability to make text larger/smaller). Classrooms and libraries use PDFs and epubs. Retail stores sell epubs, mobis, and kf8s. In order to reach our readers in every area, we wanted to create each title in all of these formats.

Under the same line of thinking, Lerner has been increasing our offerings of interactive and audio eBooks as well, in an effort to assist struggling and non-native English-speaking readers. We have over 500 Interactive Books for readers K-6 and nearly 200 Audisee eBooks with Audio for readers in grades 4-12.

What it boils down to is this: Lerner is committed to getting kids to read. Period. Print, digital, interactive, audio, what have you. We will meet you there. There are plenty of reasons some children don’t read, but getting access to a book should not be one of them.

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